The iconic and much-loved miffy collection has officially arrived at Case Piccadilly, complete with a brand-new window display designed to celebrate the launch. The eye-catching installation transforms the store frontage with playful peeping miffy artwork and showcases the full travel collection from the brand.

Located in the heart of London's West End, the display has already been drawing attention from shoppers and passers-by, bringing a touch of fun and nostalgia to Piccadilly. The project was made possible through collaboration across multiple teams, resulting in a striking execution that has received fantastic feedback.

Whether you're planning your next adventure or you're a lifelong Miffy fan, be sure to visit the store and see the display for yourself.

Find Miffy at Case Piccadilly, W1J 9EJ 

Photography: Miffy window display at Case Piccadilly