Pelham is proud to support the launch of the new Delsey Paris Alu'r collection at Harrods, bringing the collection to life through a striking in-store plinth takeover and digital screen presence at one of the world's most iconic luxury departments.

Exclusively available at Harrods and Case Piccadilly, the Alu'r collection combines sophisticated design with innovative functionality, offering a fresh perspective on premium travel. Crafted from signature aluminium, each suitcase features distinctive rivet detailing and luxurious leather accents, creating a refined aesthetic designed to make a statement.

Beyond its considered design, Alu'r has been engineered with the modern traveller in mind. An ultra-secure frame closure, smooth shock-absorbing wheels and a multi-position trolley system ensure effortless handling, while a dedicated Bluetooth tracker holder offers added peace of mind on every journey. The result is a collection that brings together exceptional craftsmanship, thoughtful details and practical innovation.

The in-store plinth takeover provides a dedicated platform to showcase the collection, allowing its premium materials, distinctive detailing and design features to take centre stage. Complementing this, digital screens enhance the activation, increasing visibility and creating a cohesive brand presence throughout the retail environment.

Through this combination of physical display and digital touchpoints, the activation reinforces Delsey Paris premium positioning while creating a compelling showcase for the Alu'r collection within the Harrods environment.

A considered retail experience for a collection where style meets substance, bringing the world of Delsey Paris to life at Harrods.

Discover the new Alu'r collection at Harrods and Case Piccadilly, exclusively available through to December.